It visibly plumps and reduces the appearance of fine lines for lips that look smoother and more volumized. It even helps define the lines around your lips, giving them ultimate shape! While plumping and minimizing wrinkles, it feels so good, and within a minute, your lips are visibly plumper! Plus, it has a little rosy shimmer, making it fun to wear solo like I am here OR over your favorite lip color for extra volume!